Connections: Actionable Guidance on Solo Practice and Small Law Firm Business Development

(Paperback)

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Grounded in decades of law firm experience, Connections offers a clear roadmap for small firms to achieve sustainable business development. This practical guide provides actionable strategies for generating referrals, building networks, and improving overlooked skills such as communication, follow-up, and time management.

Reviews

In Connections, Meranda Vierya has written the definitive book on business development for solo and small law firms, but any lawyer in any size firm or type of law practice would benefit from her valuable insights and experience. In concise but thorough fashion, Meranda walks lawyers through concrete steps to take to find their own practice niche, develop their professional goals, and determine which professional circles and leadership roles will best allow them to realize those goals. She then offers executable strategies that they can follow weekly, monthly and yearly, all the while staying consistent with their own values and motivations. I was lucky to have Meranda help me many years ago when we were both starting our own businesses; her advice on promoting my own brand was invaluable. In hindsight, I am grateful for every suggestion she ever made, most of which she has collected in this treasure of a book.

- Robbie Meripol Barr, retired Award-Winning, Colorado-Based Mediator & Arbitrator | Former FL Circuit Judge | early adapter of the Vierya methodology

Author Bio

Meranda M. Vieyra owns Denver Legal Marketing LLC. She is one of the most visible legal professionals in the West, with 20+ years of experience in the legal industry. Her award-winning marketing techniques and business acumen have earned her a strong reputation as the go-to for impactful legal marketing and business development strategies and have significantly transformed the marketing landscape for lawyers and law firms. Merandas visionary creativity has led to many accolades and a well-credentialed career. In addition to being a business owner, she is a lecturer and author on marketing and business development. She served as an adjunct professor at her alma mater, MSU Denver, in 2020. In this capacity, she created and taught the first class in the country on legal marketing at the undergraduate level. She was honored to be named to the 40 Under 40 list by the Denver Business Journal (2018) and given the 10 Under 10 Award by the Metropolitan State University of Denver Alumni Association (top ten alum of the decade). In 2019, Meranda was named one of the Top 25 Most Powerful Women in Business by the Colorado Womens Chamber of Commerce and one of the Top 100 Young Professionals in Colorado through the Gen XYZ Awards published by ColoradoBiz Magazine. The National Law Review named her a Go-To ThoughtLeader in 2020 and she was one of the recipients of the esteemed Denver Business Journals Outstanding Women in Business in 2021. Meranda was honored to receive the Inclusiveness @Work Business Corporation Award from the Center for Legal Inclusiveness in 2022. Meranda lives in Colorado with her husband and two daughters. She is a devoted yoga practitioner, an adventure traveler, and a lifelong student of Mesoamerican history.www.DenverLegalMarketing.com