The Dominos Story: How the Innovative Pizza Giant Used Technology to Deliver a Customer Experience Revolution

(Paperback)

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Imagine if you were there, taking notes, asa small pizza joint became one ofthe most successful restaurants in the world.The Dominos Storywill help you understand and adopt the competitive strategies, workplace culture, and business practices that made the iconic pizza chain the innovative restaurant and e-commerce leader it is today.

As one of the most technologically advanced fast-food chains in the market, Domino's has cemented their reputation for innovation,pavedinindustry-leadingprofits.In February 2018,accordingtoAdAge,Domino'sunseatedPizzaHutto becomethe largest pizza seller worldwide in terms of sales.

Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first.For the first time, theadaptable strategiesbehind the rise and dominance ofDomino'sare outlinedin these pages.

Through the story of the Domino's, youll learn:

• How to create meaningful innovation without changing the core of the product that people already love.
• How to recognize and take advantage of unique opportunities to alleviate your customers pain points.
• How to grow a company by taking a holistic approach to the business.
• And, the importance of delivering a quality experience that will keep customers calling for more.

Author Bio

Marcia Layton Turner, MBA is an award-winning business writer, ghostwriter, and senior writer at Kevin Anderson & Associates. In addition to being a contributor at Forbes.com, she has written for Businessweek, Entrepreneur, US News & World Report, Black Enterprise, and dozens of others. She helps CEOs, entrepreneurs, and business owners tell their stories.