The Franchisee Handbook: Everything You Need to Know About Buying a Franchise
By (Author) Mark Siebert
Foreword by Robert Cresanti
Entrepreneur Press
Entrepreneur Press
7th February 2019
United States
General
Non Fiction
658.8708
Paperback
246
Width 152mm, Height 228mm
This book speaks to entrepreneurs who are interested in growing a business through purchasing and operating a well-known and respected franchise model, explaining the tools and strategies they need to not only become successful franchise owners (franchisees) but to achieve career-making franchise moves toward diversification of assets for the long term.
Mark Siebert is the founder of iFranchise Group, a franchise consulting organization, and is an expert in evaluating a company's franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL. President and CEO of International Franchise Association