The Gala Fundraising Guidebook: A Blueprint for Success

(Paperback)

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Description

Written by a professional benefit auctioneer who has helped non-profit organizations across the United States raise over $100,000,000, this instructional book teaches novice and experienced fundraisers alike the best way to design and execute efficient and profitable gala fundraisers.

Loaded with practical and ready-to-implement ideas, the Guidebook provides quick tips and in-depth information that will streamline the gala planning process, incrase revenue across the board and result in a fun, profitable event.

Sections and chapters include:
Pre-Event Preparation
Event Format - In Person vs Virtual vs Hybrid
Aligning Priorities
Event Fundraising Timeline
Audience Development
Event Technology - Mobile Bidding/Giving
Utilizing Volunteers
Event Day Template
Pre-Program Thoughts
Seating Chart
Dining Options
Focus on 6 Run of Show Essential Elements
1.#1 - Welcome
2.#2 - Branding
3.#3 - Live Auction
4.#4 - Mission Moment
5.#5 - Paddle Raise / Fund A Need / Giving Moment
6.#6 - Thank You
Post Program Ideas
Other Revenue Generators
Silent Auction
Raffles
Heads or Tails
Table Auction
Dessert Dash
Wine/Bourbon/Gift Card Pull
Underrated or Overrated
Choosing Your Auctioneer
Appendices with Download Links

Author Bio

Matt Newsom has helped high-profile charities through the United States generate millions of dollars in fundraising. As a licensed benefit auctioneer, he brings over thirty years of event management, public speaking experience and entrepreneurial thought to every fundraising gala.
Based in Charlotte, North Carolina, Matt serves non-profits across the entire country with enthusiasm and sincerity.