Building and Marketing Your Wedding Business

(Paperback)

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Description

"Building and Marketing Your Wedding Business" is for anyone in the wedding industry looking for an exceptional collection of ideas and methods for bettering their business. From social media strategies that'll put you in front of couples in the planning stages to internal operations that'll ready your business for growth, this book is sure to leave you with a ton of tangible concepts and to-do items to start improving your wedding business right away. Take hold of your business and build a versatile marketing game-plan that's sure to revitalize and strengthen your brand. This book includes free digital downloads to support written material.

Table of Contents

PART - 1 | BUILDING YOUR BUSINESS

How to Make Your Side Hustle Your Full-Time Work and Quit Your Day Job!
The Time to Change Things Up
Organizing for Efficiency
Perfecting Your Workflow Outsourcing
Wowing Your Clients
Boosting Your Income
Running Your Studio
Cultivating Your Support Network
Long-Term Plans

PART - 2 | BRANDING YOUR BUSINESS

Getting Back on Track
Social vs. Market Norms: How Treating Your Clients and Employees Defines Your Business
3 Must-have Social Media Tips
4 Steps to Updating Your Social Media Strategy
Secret Methods to Brand Your Business
Branding for High-End Weddings
The Evolution of a Brand
How to Clean Up Your Brand in 4 Easy Steps

PART - 3 | MARKETING YOUR BUSINESS

Compounding Your Efforts for Success, Part 1
Compounding Your Efforts for Success, Part 2
Instagram Growth: 5 Tips on Getting Your Engagement and Numbers Up
Marketing to Millennials
5 Social Media Marketing Myths
Shake It Up - How to Keep from Marketing Stagnation
The 6 Steps to Social Media Marketing Your Weddings

Author Bio

Vanessa Joy is a Canon Explorer of Light that has been an influential speaker in the community for over a decade. Starting her photographic journey in 1998, she has since branched into public speaking, earned 5 college degrees, received a PPA Photographic Craftsman degree, been named a WeddingWire Education Expert, sponsored by Canon, Profoto and H&H Color Lab to name a few. Vanessa has spoken at almost every major convention and platform in the event industry such as CreativeLIVE, The Wedding School, Clickin' Moms, WPPI, ShutterFest, Imaging USA, Wedding MBA, WeddingWire World, MobileBeat, in addition to hosting personal workshops and numerous small business and photography conventions around the globe. Recognized for her talent and more so her business sense, her clients love working with her and industry peers love to learn from her tangible, informative and open-book style of teaching. Find her photography at www.VanessaJoy.com and her education at www.breatheyourpassion.com

Social Links:

Instagram: @VanessaJoy

YouTube: www.youtube.com/vanessajoy

Tiktok: www.tiktok.com/@vanessajoyphoto

Twitter: @Vanessa__Joy

Facebook: www.facebook.com/vjoyphoto