How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold

(Hardback)

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Learn to make creativity work for your career.

Anyone, regardless of who you are or what you do, can cultivate the habits, actions, and attitudes that inspire creativity and innovation.

There has never been a more crucial time than now to develop your creativity and your ability to innovate. Coming up with original ideas of value is todays most precious skill.

How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneursas well as Marias ownaccessible and actionable for you to take the power of their ideas to the next level.

In How Creativity Rules the World, you will learn how to:

• Overcome limiting thoughts and dispel myths about creativity.
• Unleash creativity through concrete data, historical passages, and examples of modern entrepreneurship.
• Develop timeless habits, principles, and tools that worked six centuries ago and continue to work today.
• Employ creativity in an everyday context to produce extraordinary results.

With revealing studies and stories spanning business and art, this book is a deep dive into history, culture, psychology, science, and entrepreneurship; analyzing the elements used by some of the most creative minds today and throughout the last 600 years.

Contemporary art curator and founder of The Groove, Maria Brito discovered the power of creativity when she transitioned from being an unhappy Harvard-trained corporate lawyer to a thriving entrepreneur and innovator in the art world. After applying the principles in How Creativity Rules the World to her own business, Maria started teaching them to hundreds of people, ranging from entrepreneurs to artists to CEOs. Proven by her students creative successes, Maria will guide you to strike gold with your ideas as well.

Reviews

'Not an artist or an entrepreneur Not a problem. We all have original ideas, and this user-friendly guide shows how to access them and put them to work.' * People Magazine *
'Punchy look at the mindsets and skills necessary for innovation.... Those looking to spark some creativity will find this worth a look.' * Publishers Weekly *
'Maria Brito has crafted a first-rate guide to creativity that explodes the many myths about the topic and places this elusive ability within anyone's grasp. If you're looking to get unstuck, this is a book for you.' * Daniel H. Pink #1 New York Times bestselling author of WHEN, DRIVE, and A WHOLE NEW MIND *
'How Creativity Rules The World is one of the most fascinating reads on how to harness our immense creative power in business and in life. Maria Brito does a brilliant job, with candor and humor, at demonstrating that we all have everything we need to become innovators, disruptors and changemakers.' * Catherine Levene President, Meredith Corporation *
'Interesting, revealing and soulful, 'How Creativity Rules The World' brings something powerful to those who are already creative and to those who want to improve their creativity and their ideas' * June Ambrose Creative Director, Puma *
'Creative entrepreneur Maria Brito has written a primer on how to unleash and build on our creative potential. Through fascinating case studies and her own career trajectory, she shows how innovators have harnessed their creativity through techniques like improvisation, aggregation, and juxtaposition of opposite concepts. In addition to providing useful examples of creative strategies, the book gives us an absorbing history of creative accomplishment.' * Jeffrey Deitch Gallerist and former director of the Museum of Contemporary Art, Los Angeles *

Author Bio

Maria Brito is a New York-based contemporary art advisor, author, and curator. She is a Harvard Law School graduate, originally from Venezuela. Brito was selected by Complex Magazine as one of the 20 Power Players in the Art World and she was named by ARTNEWS as "one of the innovators who gets to shape the art world." She has written for publications such as Entrepreneur, HuffPost, Elle, Artnet, Forbes, Cultured Magazine, Departures, Goop, and The Gulf Coast Journal of Literature and Fine Arts from the University of Houston, Texas.