Making a Living *BUSINESS BOOK AWARDS HIGHLY COMMENDED 2022*: How to Craft Your Business

(Paperback)

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Making a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.

Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy.

With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills.

This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses, Etsy and Not on the High Street to sell their crafts and Paypal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating - and business is booming.

From the founder of Yodomo, the online learning platform for arts and crafts, and with chapters on market research, valuing and pricing your work, branding, marketing and sales, as well as accounting fundamentals and legal considerations, this is a step-by-step guide to getting your idea off the ground, either as a side hustle or as your next major career move.

Reviews

A no-nonsense, up-to-the minute and practical handbook for anyone who is in the process of starting, and indeed already running, a craft-based business. * Natalie Melton, Creative Director, Crafts Council *
Simply breaks down the stages of growing a craft or maker business and can be part of a tool kit for making your creative business a success. * Wayne Hemingway MBE, Partner at HemingwayDesign *

Author Bio

Sophie Rochester is CEO and Founder of Yodomo, a marketplace for online creative courses and products from leading artists, makers and designers. Yodomo enables designer makers to share their skills and create additional revenue streams for their businesses. She is an advocate of the power and benefits of making with our hands.

She is listed as a Top 10 British Council UK Creative Entrepreneur on the Guardian Professional hClub 100 list.