The Art of Small Business Social Media: A Blueprint for Marketing Success

(Hardback)

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Description

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if youre an entrepreneur or small business owner and want to master digital marketing, you need this book."
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isnt a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.
Whether youre a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. Its not just about being online; its about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in todays marketplace.

Reviews

Best-selling author Fitzpatrick delivers a new book on social media focusing on promoting small businesses. Her experience includes partnering with brands like TJMaxx and serving as the first head of social strategy for the online platform Canva. Readers will be guided from the ground up in this easy-to-read book broken into three sections. The first covers social media for small businesses, the second focuses on captivating audiences, and the third provides a blueprint for a successful online presence. Fitzpatrick breaks down the numerous social-media platforms, like Facebook and TikTok, and their demographics, helping readers select the appropriate channels to use as just one piece of their overall marketing plan. She gives tips on how to craft a brand identity, whether or not to do your own social-media marketing, and how to find your ideal customer. The book also includes a case-study approach for putting it all in action and a list of apps and services. Whether they are selling to business or consumers, small-business owners, entrepreneurs, and any others who are interested in socializing their products or services will find this guide appealing and supremely useful. * Booklist *
Peg Fitzpatrick nails it with The Art of Small Business Social Media. Its packed with no-nonsense strategies that work and will make an impact on your business. For entrepreneurs serious about taking their business to the next level, this is your playbook. -- Daymond John, Star of Shark Tank and Founder & CEO of FUBU
A must-read for any small business owner looking to take their social media game to the next level. Actionable, enjoyable and jam packed with practical lessons and tipswhether you're just starting out or looking to accelerate your online impact, this book is your roadmap to social media success. -- Zach Kitsche, Chief Marketing Officer of Canva
Get your notepads ready and dive into Peg Fitzpatrick's enlightening book The Art of Small Business Social Media. Tailored for entrepreneurs, Fitzpatrick delivers invaluable insights, equipping you with the tools and strategies to conquer social media and elevate your business. Prepare to revolutionize your online presence. -- Jonathan Rosenberg, advisor at Google and co-author of best-selling book How Google Works with Eric Schmidt
From the foreword: Take it from me, if youre an entrepreneur or small business owner and want to master digital marketing, you need this book. -- Guy Kawasaki

Author Bio

Peg Fitzpatrick is a social media powerhouse and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. She was the first head of social strategy for Canva and has led successful social media campaigns for global brands like Motorola, Audi, TJMaxx, and Google. She lives in Keene, NH.