The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way

(Hardback)

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Trying to win the internet is a gloriously inefficient way to build a business.

No matter your goals,The Obvious Choiceoffers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jonathan Goodmanone of the world's leading experts on helping people simplify their businessreveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of findingyourcustomers.

Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.

If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.

This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.

Specifically, you'll learn how to:

• Build trust in business relationships through community, specificity, and familiarity.
• Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).
• Improve profitability by cutting out the work not worth doing.

Algorithms change, humans don't.

No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so (in)human.

Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes,The Obvious Choiceis a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.

Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Author Bio

Jonathan Goodmanis the creator of the Personal Trainer Development Center and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners. Since 2011, he has supported fitness professionals, growing some of the largest online communities, publishing several books, and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness, Inc., and many more. Originally from Toronto, Jon spends his winters exploring the World with his wife and son.