The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
(Hardback)
Publishing Details
The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
By (Author) Entrepreneur Press
By (author) Roger L. Brooks
Entrepreneur Press
Entrepreneur Press
16th June 2010
United States
Classifications
General
Non Fiction
658.8343
Physical Properties
Hardback
224
Width 137mm, Height 198mm, Spine 17mm
322g
Description
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman'
Author Bio
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
