250+ Best Practices for B2B Marketing Success

(Hardback)

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Description

Triumph in the B2B Marketing World with a How-To Guide Containing 250+ Useful Tips and Tricks

250+ Best Practices for B2B Marketing Success is a step-by-step guide to becoming a leading B2B marketing professional. Written by Alexander Kesler, a seasoned marketing practitioner and thought leader, this book serves as a resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced pundits.

250+ Best Practices for B2B Marketing Success synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right awayon everything from crafting content to measuring its effectiveness at the campaigns end.

Above all, this book presents engaging strategies and practices suitable for any business. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom.

If you are a digital marketing or business leader who grapples with the problems and challenges of todays multi-faceted and ever-evolving industry, 250+ Best Practices for B2B Marketing Success will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

Author Bio

Alexander Kesler is the founder and CEO of INFUSEmedia and Infotelligent. In addition to having completed a number of successful exits, Kesler turns concepts into products and marketing programs that drive ROI. He focuses on all facets of growth, advancing solutions for B2B demand generation, ABM, Intent, Data and AI and ML-driven technology.