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Impressive Advertising
(Hardback)
By M Abellan
Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
By W. Chan Kim
Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning
By Emmanuel Probst
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
(Paperback)
By Daryl Weber
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
(Paperback, ITPE Edition)
By Donald Miller
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
(Paperback, 10th Revised edition)
By Drew Eric Whitman
Competing Against Luck: The Story Of Innovation And Customer Choice
By Clayton M. Christensen
Copywriting Third Edition: Successful writing for design, advertising and marketing
By Gyles Lingwood
Copywrong to Copywriter: a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
By Tait Ischia
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
By Brittany Hodak
Customer Magic The Macquarie Way: How to reimagine customer experience to transform your business
By Joseph A. Michelli
Customer Service Training 101: Quick and Easy Techniques That Get Great Results
By Rene Evenson
Don't Fck Up Your Baby: The Ultimate Guide to Raising Your Newborn Brand
By Coen Luijten
Emotion by Design: Creative Leadership Lessons from a Life at Nike
By Greg Hoffman
Flip the Script: Getting People to Think Your Idea is Their Idea
By Oren Klaff
For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonc
By Marcus Collins
Great Customer Service on the Telephone
By Kristin Anderson
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
(Paperback, Expanded and Revised Edition)
By Charlene Li
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
(Paperback, Main)
By Ryan Holiday
Guerrilla Marketing Field Battle Guide
By Jay Conrad Levinson
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners
By Harvard Business Review
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