(Hardback)
By: M Abellan
ISBN: 9788416500413
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2017
Publisher: Instituto Monsa de Ediciones
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(Hardback)
By: Emmanuel Probst
ISBN: 9781576879825
Readership/Audience: General
Publication Date: Aug 2022
Publisher: powerHouse Books,U.S.
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(Paperback)
By: David Ogilvy
ISBN: 9781904915379
Readership/Audience: General
Publication Date: Dec 2011
UK Publication Date: 1st September 2011
Publisher: Southbank Publishing
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A key work in the literature of advertising, marketing and business management in general, explaining his concepts, tactics and techniques for success and offering a blueprint for good practice in business - all written in the bracingly robust and direct style that became the Ogilvy hallmark.
(Hardback)
By: Thomas Kemeny
ISBN: 9781576879122
Readership/Audience: General
Publication Date: May 2019
Publisher: powerHouse Books,U.S.
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(Hardback)
By: Allan Dib
ISBN: 9781774583944
Readership/Audience: General
Publication Date: Oct 2024
UK Publication Date: 3rd May 2024
Publisher: Page Two Books, Inc.
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Picking up where the bestselling book left off, Lean Marketing gives you powerful and proven marketing strategies to grow your business. Simplify, structure, and scale your marketing plan - without the extra work
(Paperback, 4th New edition)
By: Dan S. Kennedy
ISBN: 9781642011685
Readership/Audience: General
Publication Date: Aug 2024
Publisher: Entrepreneur Press
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(Paperback)
By: David Ogilvy
ISBN: 9781853756153
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2021
UK Publication Date: 1st March 2007
Publisher: Headline Publishing Group
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David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.
(Hardback)
By: Amanda Scardamaglia
ISBN: 9781925556490
Readership/Audience: General
Publication Date: Jun 2020
Publisher: Melbourne Books
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(Paperback)
By: Matthew Crain
ISBN: 9781517905057
Readership/Audience: General
Publication Date: Nov 2021
Publisher: University of Minnesota Press
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"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
(Paperback, Not for Online)
By: Claude Hopkins
ISBN: 9781640954250
Readership/Audience: General
Publication Date: Jan 2023
Publisher: Sound Wisdom
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(Paperback, 10th Revised edition)
By: Drew Eric Whitman
ISBN: 9781632652065
Readership/Audience: General
Publication Date: Jan 2025
Publisher: Red Wheel/Weiser
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(Paperback, Main)
By: Tim Wu
ISBN: 9781782394853
Readership/Audience: General
Publication Date: Sep 2017
UK Publication Date: 7th September 2017
Publisher: Atlantic Books
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A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined.
(Hardback)
By: Mike Sullivan
ISBN: 9781667859248
Readership/Audience: General
Publication Date: Jan 2023
Publisher: BookBaby
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(Paperback)
By: David Snellenberg
ISBN: 9789063696351
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2022
Publisher: BIS Publishers B.V.
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(Paperback)
By: Timothy Seward
ISBN: 9781599186382
Readership/Audience: Professional and Scholarly
Publication Date: May 2019
Publisher: Entrepreneur Press
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The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search visibility, consistently capture consumer demand, and accelerate the sale of their new products without big-budget national ad campaigns.
(Paperback)
By: Andrew Griffiths
ISBN: 9781741750072
Readership/Audience: General
Publication Date: Aug 2006
Publisher: Allen & Unwin
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Practical tips to help you promote and advertise your products and service, simply, effectively, and without a big budget.
(Paperback)
By: Mike Perron
ISBN: 9798350946956
Readership/Audience: General
Publication Date: Aug 2024
Publisher: BookBaby
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(Paperback)
By: Professor Greg Myers
ISBN: 9780340700075
Readership/Audience: Tertiary Education
Publication Date: Apr 2003
Publisher: Bloomsbury Publishing PLC
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Ad Worlds is a readable introduction to the ways ads are produced, transmitted and interpreted, drawing on work in cultural studies, discourse analysis and marketing.
(Paperback)
By: Tracy L. Tuten
ISBN: 9780313352966
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2008
Publisher: Bloomsbury Publishing PLC
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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.
(Paperback)
By: C. Edwin Baker
ISBN: 9780691604930
Readership/Audience: Tertiary Education
Publication Date: Sep 2014
Publisher: Princeton University Press
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with
(Hardback)
By: C. Edwin Baker
ISBN: 9780691633930
Readership/Audience: Tertiary Education
Publication Date: Jun 2016
Publisher: Princeton University Press
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(Hardback)
Readership/Audience: Tertiary Education
Publication Date: Oct 1986
Publisher: Bloomsbury Publishing PLC
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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;
(Hardback)
By: James Norris
ISBN: 9780313268014
Readership/Audience: Tertiary Education
Publication Date: Oct 1990
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Danielle Sarver Coombs
ISBN: 9781440877667
Readership/Audience: Primary and Secondary Educational
Publication Date: Jul 2024
Publisher: Bloomsbury Publishing PLC
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