Advertising in America: A Reference Handbook

(Hardback)

Publishing Details

Classifications

Physical Properties

Description

This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected issuesdata collection, privacy, consumerism, technology, and othersregarding advertising and its role as both a shaper and reflector of American culture. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated. Whether it's billboards on the side of the road, the algorithms governing your social media feed, television commercials, or stadiums branded with the names of corporate sponsors/owners, it's almost impossible to escape someone trying to sell you something. This book is a resource for understanding the world behind the advertising jingles and Super Bowl commercials and internet pop-ups and local supermarket flyers. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. Furthermore, it features carefully curated information tables, primary documents, personal essays, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

Author Bio

Danielle Sarver Coombs, PhD, is associate director and associate professor at the School of Journalism and Mass Communication at Kent State University.