Confessions Of An Advertising Man

(Paperback)

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Description

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Reviews

I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year.--George Parker in Business Insider

Required reading for anyone in business --Media Week

". . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture." --The Huffington Post

"I'd highly recommend Confessions of An Advertising Man for entrepreneurs at all stages of growth...this book changed my perspective on brand and messaging distillation." --John Furneaux, the co-founder and CEO of Hive
It's a classic...I tell my students if you're going to read a book about advertising, start with that one. -- Investor's Business Daily
It's a well-written, clean book which breaks out his concepts, tactics, and techniques and is a must-read for anyone in business--and particularly marketing and PR. --Ronn Torossian, CEO, 5WPR, on his 10 Must-Read Public Relations and Marketing Books, on Business Insider
Ogilvy is the creative force of modern advertising. --New York Times

Author Bio

David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.