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Going Negative
(Paperback)
Publishing Details
Full Title:
Going Negative
Contributors:
By (Author) Shanto Iyengar
By (author) Stephen Ansolabehere
Publisher:
Simon & Schuster
Imprint:
The Free Press
Publication Date:
18th September 1997
Country:
United States
Classifications
Readership:
Tertiary Education
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Other Subjects:
Political campaigning and advertising
Elections and referenda / suffrage
Dewey:
324.730973
Physical Properties
Physical Format:
Paperback
Number of Pages:
256
Dimensions:
Width 156mm, Height 234mm, Spine 18mm
Weight:
365g
Description
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Author Bio
Stephen Ansolabehere is a professor of government at Harvard University.
