Great Clients: Why Their Advertising Is Better Than Yours

(Paperback)

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Description

Its no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your companys advertising doesnt rise above the fray, you probably blame your agencytheyre not giving you their best work, or they just dont get it. But consider this: you might be the problem.

After spending many years in the Creative Department at agencies on both coasts, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the 60s and 70sthats not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. Its simplelearn how to be a great client, and youll get great advertising.

Reviews

This is the book that tells you how to get more bang for your advertising buck. Larry Cohen, Managing Partner, Glyphix Advertising, Los Angeles Great Clients puts the blame for bad advertising squarely where it belongs." Jim ONeil, Director, ONeil & Associates, Hollywood David hates creative department bullshit and loves clarity. He can spot bad copy, bad layouts, and bad clients in a New York minute. Carl Conkle, Senior Designer, Conkle Design, Portland

Author Bio

David Ullman worked over forty years in the creative trenches of advertising agencies in New York and Los Angeles, from Madison Avenue heavyweights, to the agency he co-founded, to a boutique agency that focused on web design when that was still a novel concept. Hes worked with clients like Chevron Oil, Gallo Winery, Campbell Soup, Warner Brothers, and Mattel to develop broadcast, print, outdoor, and online campaignsand even won a few awards along the way. He now lives in Victoria, B.C.