Hegarty on Creativity: There are No Rules

(Hardback)

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Description

Creativity isn't an occupation. It's a preoccupation. It invents, perfects and defines our world. It explains and entertains us. But what drives creativity Inspires it Sustains it From John Hegarty, one of the world's most famous advertising creatives, comes this witty pocket book filled with fifty brilliant and provocative insights into creativity and the creative process.

Reviews

Little mantras for the inspiration-starved.-- "Communication Art"
Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random.-- "Publishers Weekly"

Author Bio

John Hegarty is one of the world's most famous advertising creatives. Founding Creative Partner of Bartle Bogle Hegarty (BBH), he has received, among other awards, the D&AD President's Award for outstanding achievement and the International Clio Award. He is a member of The One Club of the New York Creative Hall of Fame.