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Ogilvy on Advertising

(Paperback)

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Publishing Details

Full Title:

Ogilvy on Advertising

Contributors:

By (Author) David Ogilvy

ISBN:

9781853756153

Publisher:

Headline Publishing Group

Imprint:

Headline Welbeck Non-Fiction

Publication Date:

5th January 2021

UK Publication Date:

1st March 2007

Country:

United Kingdom

Classifications

Readership:

Professional and Scholarly

Fiction/Non-fiction:

Non Fiction

Main Subject:
Dewey:

659.1

Physical Properties

Physical Format:

Paperback

Number of Pages:

224

Dimensions:

Width 186mm, Height 246mm, Spine 18mm

Weight:

637g

Description

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.

Author Bio

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote the bestselling book Ogilvy on Advertising. Sadly, he died in 1999.

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