Smashvertising: How to Crush Your Competition with Ads That Buyers Can't Resist

(Paperback, 10th Revised edition)

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Description

From Drew "Dr. Direct" Eric Whitman, the bestselling author Cashvertising, comes a fun and accessible graphic novel on consumer psychology. Smashvertising is aheavy-content, real-world business seminar in graphic novel style, created especially for today's video-dominant learners to show what pushes consumers to reactand buy.

Work-at-home entrepreneurs . . . mom-and-pop retailers . . . businesses of all sizes and even non-profits will benefit by reading Smashvertising!
No matter what they sellor how they sell itthis practical, fast-reading, visually stunning book will teach readers scores of powerful techniques about advertising psychology that top-gun ad pros use to persuade people to buy, buy, buy like crazy.

FACT IS, your sucky ads contain invisible mistakes that affect your readers on an unconscious level. Result They dont buy . . . and you wonder why! Stop the insanity! Instead, learn powerful techniques of consumer psychology proven through decades of experimentation and hundreds of millions of dollars of real-world testing. No matter what you sellor how you sell itthis practical, fast-reading book teaches you:

• How to write bulletproof ad copy like todays hottest online marketing experts
• How to use consumer psychology to crank out fiery ads, emails, websites, and more
• How to smoke your competition using direct-response concepts proven over decades with real-world experimentation
• The exact best DAYS and TIMES to send emails for maximum response
• How to ethically use psychology to motivate people to click that BUY button and pull out their credit cards
• Social media tricks for writing Personally Magnetic headlines
• How to use Price Hooks to instantly boost ad readership

Author Bio

Drew Eric Whitman--a.k.a. "Dr. Direct!"-- began creating advertising at age eleven by writing and designing direct response catalogs of jokes, gags, and novelties. He earned a advertising degree from Philadelphia's Temple University. He is the author of the bestselling Cashvertising and its companion Cashvertising Online.

With over thirty-five years of in-the-trenches ad-industry experience, Drew is an outspoken, humorous, and philosophical advertising speaker, trainer, writer, and consultant who receives tremendous positive feedback and reviews from business people around the world who attend his live seminars and read his books and articles. Drew worked as a creative writer for the direct-response division of Weightman Advertising, the largest ad agency in Philadelphia. He was also senior direct-response copywriter for Union Fidelity, one of the largest direct-to-the-consumer insurance companies in the world. His work has been used by many of the most successful companies and organizations in the United States including: American Automobile Association, American Legion, Amoco, Faber-Castell, Texaco, Day-Timers, Panasonic, TV Guide, and Staples.