The Advertising Kit: A Complete Guide for Small Businesses

(Paperback)

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Description

This is an owner's manual to advertising for a small business.

Reviews

Whether you're just starting a business or have been at it a while, Jeanette Smith's book provides a valuable tool to promote your business. By explaining a wide array of methods to deliver your message, she makes it easy to customize an ad campaign to suit your business and market place. -- Maco Amoyo, Owner, Bullet Printing
This book is a valuable resource for small business owners who lack confidence in their advertising know-how. -- Valerie Freeman, president, Imprimis Group
The Advertising Kit is imperative reading for a successful, small business advertising campaign. It cuts through the fog; a crash course on how to create successful advertising. -- Raymond J. Champney, President, RJC International
This book is loaded with insightful information that will be beneficial to all business people. -- John R. Kraft, State Farm Insurance
No business owner can afford to walk into the minefield of advertising without having the knowledge that is available here. This book lays out all the principles of good common sense that only becomes "common" after years of running a business and making all the mistakes. -- Gary Salomon, President, American Fastsigns, Inc.