The Unpublished David Ogilvy

(Paperback, Main)

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Description

In 1971, David Ogilvy, guiding light of the legendary Manhattan advertising firm Ogilvy + Mather and often called the greatest living 'Ad Man', wrote the following memo to a colleague, entitled 'Will anyone hire this man'

'He is 38, and unemployed. He dropped out of college. He has been a cook, a salesman, a diplomatist and a farmer. He knows nothing about marketing, and has never written any copy. He professes to be interested in advertising.'

It was the story of his own life before he got his own break in the industry, with a company then called Mather + Crowther. First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews, into a single volume which fizzes with energy and freshness nearly 25 years after it was first published.

Reviews

Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business * Evening Standard *
Ogilvy is the creative force of modern advertising * New York Times *
Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said * Yorkshire Post *
The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell * City AM *
The king of advertising dispenses sound sense -- Robert McCrum * Observer *

Author Bio

David Ogilvy CBE is often described as the 'Father of Advertsising'. After dropping out of university, he pursued several career paths, working as a chef at the Paris Ritz, a researcher, an AGA salesman and a farmer. In 1949, having worked at the British advertising firm Mather + Crowther, he founded his own advertising agency in New York, Ogilvy + Mather, which became one of the most successful advertising firms of all time. He was responsible for several iconic campaigns for brands such as Shell, Rolls Royce, Schweppes, Dove and Marlboro (the famous 'Marlboro Man').