Think Like an Adman, Don't Act Like One
(Paperback)
Publishing Details
Think Like an Adman, Don't Act Like One
By (Author) David Snellenberg
BIS Publishers B.V.
BIS Publishers B.V.
8th November 2022
Netherlands
Classifications
Professional and Scholarly
Non Fiction
Humour
658.82
Physical Properties
Paperback
160
Width 180mm, Height 145mm, Spine 14mm
300g
Description
Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you).
This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.Author Bio
David Snellenberg is a creative director and copywriter. He is founder of DAWN, a BCorp creative consultancy in Amsterdam.
