Ultimate Guide to Facebook Advertising

(Paperback, 4th New edition)

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Description

New Customers Are Waiting...Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:

• Maximize your ad ROI with newsfeeds, videos, and branded content
• Create custom audiences from your contact lists, video views, and page engagement
• Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
• Boost your Facebook ads using the Audience Network and Instagram
• Follow the three-step formula for successful video ads
• Maximize campaigns and increase conversions on all traffic to your website
• Track and retarget engaged users by leveraging the Power of the Pixel
• Make every page on your website 5-10 percent more effective overnight

Author Bio

Perry Marshall is the #1 author and worlds most-quoted consultant on Google advertising and his previous edition of Ultimate Guide to Facebook Advertising was hailed as a must-read for anyone selling on Facebook. Thomas Meloche is a serial entrepreneur and Facebook advertising specialist. Bob Regnerus is the cofounder of Feedstories and the Feedmercial an extremely powerful way for mission-focused businesses and remarkable people (entrepreneurs; medical professionals; finance experts; and world-changers) to become the most recognizable people in their space.