Brand Thinking and Other Noble Pursuits

(Hardback)

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Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect Suitable for those who grapple with these questions on a daily basis, this book elevates the discussion to the level of revelation.

Reviews

Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology. --Nadia Tuma