(Paperback)
By: Coen Luijten
ISBN: 9789063696429
Readership/Audience: Tertiary Education
Publication Date: Sep 2022
Publisher: BIS Publishers B.V.
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(Paperback)
By: Marcus Collins
ISBN: 9781035020027
Readership/Audience: General
Publication Date: Jul 2023
Publisher: Pan Macmillan
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Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
(Hardback)
By: Marcus Collins
ISBN: 9781035020010
Readership/Audience: General
Publication Date: Aug 2023
UK Publication Date: 11th May 2023
Publisher: Pan Macmillan
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Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
(Paperback)
By: Gary Vaynerchuk
ISBN: 9780063392724
Readership/Audience: General
Publication Date: Jun 2024
Publisher: HarperCollins Publishers Inc
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(Paperback)
By: Daryl Fielding
ISBN: 9781529420173
Readership/Audience: Tertiary Education
Publication Date: Jan 2023
UK Publication Date: 6th October 2022
Publisher: Quercus Publishing
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A no-nonsense guide to the fundamentals of brands and branding
(Hardback)
By: Mark Kingsley
ISBN: 9780760378205
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2024
UK Publication Date: 9th November 2023
Publisher: Quarto Publishing Group USA Inc
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Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.
(Hardback)
By: Greg Stone
ISBN: 9781440864773
Readership/Audience: Tertiary Education
Publication Date: Dec 2018
Publisher: Bloomsbury Publishing PLC
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Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes.
Compelling stories exalt, motivate, and acculturate every worker in an enterprise.
(Paperback, 2nd edition)
By: Melissa Davis
ISBN: 9781350031036
Readership/Audience: General
Publication Date: May 2025
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: David Preston
ISBN: 9781350384675
Readership/Audience: Tertiary Education
Publication Date: Dec 2025
Publisher: Bloomsbury Publishing PLC
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David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.
(Paperback)
By: Mark Kingsley
ISBN: 9780760393826
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2025
UK Publication Date: 5th June 2025
Publisher: Quarto Publishing Group USA Inc
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The Pocket Universal Principles of Branding is a concise visual presentation of 100 fundamental elements of branding.
(Hardback)
By: Alan Siegel
ISBN: 9781510765887
Readership/Audience: General
Publication Date: Jul 2025
UK Publication Date: 9th April 2026
Publisher: Skyhorse Publishing
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Join one of the best-known figures in branding on a journey of how to develop your brand voice in the digital age.
(Hardback)
By: Chris Baker
ISBN: 9781399416658
Readership/Audience: General
Publication Date: Apr 2025
Publisher: Bloomsbury Publishing PLC
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A deep-dive into the world of new, environmentally-aware 'change brands', in order to understand their success and to show how they're putting legacy brands under pressure.
(Hardback)
By: Donald Miller
ISBN: 9781400248872
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2025
Publisher: HarperCollins Focus
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Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Millers powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for todays challenges.
(Paperback)
By: Marcus Collins
ISBN: 9781035020034
Readership/Audience: General
Publication Date: Feb 2025
UK Publication Date: 5th September 2024
Publisher: Pan Macmillan
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Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
(Paperback)
By: David A. Aaker
ISBN: 9781982146528
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2020
Publisher: Simon & Schuster
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(Hardback, Multilingual edition)
By: Pentawards
ISBN: 9783836590990
Readership/Audience: General
Publication Date: Aug 2024
UK Publication Date: 8th April 2023
Publisher: Taschen GmbH
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Package design is one of the most dynamic and fast-evolving fields of design today. Featuring over 600 creations from more than 35 countries, this compact edition celebrates extraordinary work from the global packaging design community. Showcasing the winners of the Pentawards from the past decade, the world's leading packaging design competition.
(Paperback)
By: Jeremy Miller
ISBN: 9781989025604
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2021
Publisher: Page Two Books, Inc.
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Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.
(Hardback)
By: Gary Vaynerchuk
ISBN: 9780063317598
Readership/Audience: General
Publication Date: Sep 2024
UK Publication Date: 23rd May 2024
Publisher: HarperCollins Publishers Inc
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(Hardback)
By: David Preston
ISBN: 9781350384682
Readership/Audience: Tertiary Education
Publication Date: Dec 2025
Publisher: Bloomsbury Publishing PLC
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David Preston uses three design agencies in post-war Britain as a prism through which to explore the development of corporate design and the transformation of designer from individual artist to business agent.
(Hardback)
By: Alex W. White
ISBN: 9781621536024
Readership/Audience: General
Publication Date: Sep 2017
Publisher: Skyhorse Publishing
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A Visually Stunning Guide to Learning the Art of Logo Design
(Paperback)
By: Brad Flowers
ISBN: 9781599186665
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2020
Publisher: Entrepreneur Press
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A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
