Brand New Name

(Paperback)

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Description

Whether you are naming a company, product, service, or even an idea - choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own.

Reviews

"Brand New Name is a fast, fun, and useful read. If you need a name for your product or company, start here."
--Jake Knapp, New York Times bestselling author of Sprint

"Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."
--Gino Wickman, author of Traction and Creator of EOS

"This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative - anything that needs a name."
--Verne Harnish, founder Entrepreneurs' Organization (EO) and best-selling author of Scaling Up

"Gorgeous and inspiring, this is the quintessential manual for turning a name into something much more powerful: a true brand asset."
--Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

"Jeremy Miller's brilliant book will help you solve the biggest problem in marketing today."
--Al Ries, co-author of Positioning: The Battle for Your Mind

"Don't try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller's approach is strategically inspired and brilliantly simple."
--Denise Lee Yohn, author of What Great Brands Do and FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

Author Bio

Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.