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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
(Hardback)
Publishing Details
Full Title:
Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Contributors:
By (Author) Robert Spector
Publisher:
Harvard Business Review Press
Imprint:
Harvard Business Review Press
Publication Date:
1st January 2005
Country:
United States
Classifications
Readership:
Professional and Scholarly
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
658.87
Physical Properties
Physical Format:
Hardback
Number of Pages:
256
Description
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.
Author Bio
Robert Spector is a veteran journalist who has covered the retail sector for many years. (former USA Today reporter).
