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Concurrent Marketing: Integrating Product, Sales and Service
(Hardback)
Publishing Details
Full Title:
Concurrent Marketing: Integrating Product, Sales and Service
Contributors:
By (Author) Frank V. Cespedes
Publisher:
Harvard Business Review Press
Imprint:
Harvard Business Review Press
Publication Date:
1st September 1995
Country:
United States
Classifications
Readership:
Professional and Scholarly
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Other Subjects:
Business strategy
Dewey:
658.8
Physical Properties
Physical Format:
Hardback
Number of Pages:
240
Description
This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.
