|    Login    |    Register

CRUFT: Marketing Best Practices for Smart People!

(Paperback)


Publishing Details

Full Title:

CRUFT: Marketing Best Practices for Smart People!

Contributors:

By (Author) David Phelps

ISBN:

9781735892306

Publisher:

BookBaby

Imprint:

BookBaby

Publication Date:

30th March 2022

Country:

United States

Classifications

Readership:

General

Fiction/Non-fiction:

Non Fiction

Main Subject:

Physical Properties

Physical Format:

Paperback

Number of Pages:

472

Dimensions:

Width 215mm, Height 279mm, Spine 25mm

Weight:

1696g

Description

Book Description
Cruft. It is useless information; it is defective code; it is wasted space. It is the opposite of what's in this bookbut we thought the title might catch your eye.

In reality, this book is designed to help humans (that's you!) get rid of your cruft. When you're creating a marketing campaign, launching a new product, or a designing a website, you might be tempted to do too muchwhich results in wasted resources, scope over runs, and a dysfunctional strategy.

Is your team functioning at the highest level Have you learned everything there is to learn Then this book isn't for you. But if you're a normal human being, you probably have some growing to doand that's where we come in. We won't let you settle for wasted space.

In Cruft, we offer life hacks for everything under the marketing sun, including:
Graphic design best practices
Videography tips
Content writing dos and don'ts
Inbound marketing
Strategy development
All manner of web app and website delivery keys
and a lot more

This book is a hodgepodge guide to marketing success. We cover everything from simple design hacks to total rebrandsand we do it with a healthy dose of sarcasm and snark. Complete with beautiful graphics, short anecdotes, and simple how-to lists, Cruft is a one-stop-shop for all your strategic needs.

Author Bio

As the Managing Partner at 212 Media Studios, David spends most of his time trying to keep his employees from burning the place down--or worse, bringing their pets to work. (That's what you get when you hire Millennials, he says.)

When he's not corralling his people, he's developing marketing campaigns for global corporations, generating demand for new product launches, and increasing revenue for a diverse set of clients--including cyber risk management organizations, software firms, healthcare systems, and orthopedic engineering companies.

Before David landed in Indiana (a decision he regrets to this day), he worked all over the country for companies like Microsoft and Verizon. Now, after almost a decade at 212 Media Studios, he has cultivated a team of out-of-the-box thinkers who are committed to exceptional outcomes for their clients.

David is always in search of the next big idea that will help clients stay ahead of their competition--and he always has an opinion on what you should do next, so if you want to tap into his expertise (and his ego confidence), reach out to dphelps@212mediastudios.com.

See all

Other titles from BookBaby