(Hardback)
By: Jacquelyn S. Thomas
ISBN: 9780875847641
Readership/Audience: General
Publication Date: Jun 2001
Publisher: Harvard Business Review Press
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Offers marketing system for measuring and managing customer value as a financial asset. This book outlines customer equity's three core strategies - customer acquisition, customer retention, and add-on selling - and the balance among them, and explain how the customer life cycle affects strategy and the marketing mix.
(Paperback)
By: Noah Fleming
ISBN: 9781632651174
Readership/Audience: General
Publication Date: Jan 2018
Publisher: Red Wheel/Weiser
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(Hardback)
By: Greg Kihlstrom
ISBN: 9781667818375
Readership/Audience: General
Publication Date: May 2022
Publisher: BookBaby
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(Hardback)
By: John Hagel
ISBN: 9780875848891
Readership/Audience: Tertiary Education
Publication Date: Jan 1999
Publisher: Harvard Business Review Press
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Two McKinsey senior leaders offer an exciting look at how to generate value from the growing Internet marketplace.
(Paperback, 3rd Edition, Third Edition)
By: T. Scott Gross
ISBN: 9781510708174
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2016
Publisher: Skyhorse Publishing
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(Hardback)
By: Patrick Barwise
ISBN: 9780875843988
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2004
Publisher: Harvard Business Review Press
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Advocates a "back-to-basics" approach to marketing that replaces the relentless quest for differentiation with a focus on these types of basic customer needs. This book shows that most companies have been ignoring the basics for too long. It argues that marketers must understand what customers want from the entire product or service category.
(Hardback)
By: Bill Lee
ISBN: 9781422172315
Readership/Audience: Professional and Scholarly
Publication Date: Jun 2012
Publisher: Harvard Business Review Press
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(Hardback)
By: James L. Heskett
ISBN: 9781422110232
Readership/Audience: General
Publication Date: Dec 2008
Publisher: Harvard Business Review Press
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(Hardback)
By: Leonardo Inghilleri
ISBN: 9780814415382
Readership/Audience: General
Publication Date: Feb 2019
Publisher: HarperCollins Focus
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Insiders agree: a companys most profitable growth strategy is to cultivate customer loyalty. Learn the proven anticipatory customer service approach that fosters happy customers and a healthy bottom line for your organization.
(Hardback)
By: Micah Solomon
ISBN: 9781400214921
Readership/Audience: General
Publication Date: Apr 2020
Publisher: HarperCollins Focus
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Discover how to create exceptional customer service and a superior customer experience, learning from the greatest companies of our time.
(Hardback, Second Edition)
By: John Goodman
ISBN: 9780814439050
Readership/Audience: General
Publication Date: Apr 2019
Publisher: HarperCollins Focus
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Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.
(Hardback)
By: Nicholas Webb
ISBN: 9780814437810
Readership/Audience: General
Publication Date: Mar 2019
Publisher: HarperCollins Focus
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What do your customers love What do they hate Answer these, and youll be well on your way to unimaginable success!
