Message Me: The Future of Customer Service in the Era of Social Messaging and Artificial Intelligence

(Hardback)

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Description

The old service model of delight-at-all-costs is out and a new model of low-effort, low-friction service powered by mobile phones and social media is here to stay. Phone trees and email are dead. Social messaging and automated, AI-powered bots supported by seasoned social agents are in. Yet only a handful of customer service leaders are embracing this future. Social messaging and artificial intelligence (AI) are ready and waiting for customer service leaders to use in the race to serve customers faster, better, and more efficiently than ever before. Message Me is part roadmap and part toolbox for customer service leaders who want to adapt to the changing service landscape shaped by social media, automation and smartphones. Conversocial CEO Joshua March draws on his years of experience in the social customer service space to provide case studies, clear recommendations, practical examples and a valuable framework that customer service leaders can start using immediately. Covering the rise of social messaging, bots and artificial intelligence, the book details the steps service leaders need to take to compete in this new environment, including the six pillars for the future of customer service:-Be prepared for crises in the social era-Lean-in to the power of messaging-Make effective use of bot technology-Deploy artificial intelligence effectively-Adopt a messaging approach to all digital channels-Use social agents as the model for future customer service teams

Author Bio

Joshua March is the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world's biggest brands to deliver enterprise scale customer service through social media and mobile messaging platforms. Conversocial is an official partner of Twitter and Facebook, and has been recognized by Forrester, Gartner and Ovum as a leading vendor in the social customer care space. Joshua previously founded leading social application company iPlatform, one of the world's first Facebook Preferred Developers, which was acquired in 2012. A renowned expert in social media and customer service, Joshua has been featured on Bloomberg, CNBC, Fox Business, and the BBC. Having started his career in London, Joshua now lives New York. Message Joshua @joshuamarch.