Simply Better: Winning and Keeping Customers by Delivering What Matters Most
(Hardback)
Publishing Details
Simply Better: Winning and Keeping Customers by Delivering What Matters Most
By (Author) Patrick Barwise
By (author) Sean Meehan
Harvard Business Review Press
Harvard Business Review Press
12th August 2004
United States
Classifications
Professional and Scholarly
Non Fiction
658.812
Physical Properties
Hardback
240
Width 162mm, Height 246mm
538g
Description
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs. The authors research shows that most companies have been ignoring the basics for too long.
Reviews
It's all good stuff and ultimately proves that consumers care more about basic benefits than unique selling propositions. Edge 20050805 This is a book about marketing for people who have read too many books about marketing... [Simply Better] is a welcome book that sheds light on a glaring deficiency in contemporary business culture... the empathy gap that exists in all too many executive suites. Financial Times 20050803
Author Bio
Patrick Barwise is Professor of Management and Marketing at London Business School. Sean Meehan is the Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne, Switzerland.
