The Buzz: 50 Little Things that Make a Big Difference to Worldclass Customer Service

(Paperback)

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Description

Organistaions that excel at service Buzz. Their people are switched on and they make it happen for customers. It is down to all the little things they get right. They focus on what counts and in the world of commerce as well as in public service there is only one person that counts, and that is the customer. "Get the First Five Seconds right"; The original Tom Peters-style fashion for customer service evolved into CRM (customer relations management) and as companies struggled to reduce costs, improve efficiency and enhance profits they allowed high-technology and computers to take over many of the traditional roles exercised by empowered and customer-friendly front-line people. Call centre, IVR (interactive voice recording) and Internet ordering became the order of the day. Empowered front-line employees were proving just too expensive and too unreliable to provide cost-effective customer service. In other words many companies lost the plot. "Make customers Laugh"; This book is aimed at stimulating senior executives, managers and front-line employees to re-examine the little things they do every day in relation to customers (external and internal). It will help them focus on the mi

Reviews

Deliver truly great customer service. Read The Buzz and be inspired with dozens of practical ideas to improve your business. - Henry Stewart, Chief Executive, Happy Computers

Author Bio

David Freemantle is a well-known author and speaker on people management and customer service. He wrote his first book, Superboss, in 1984 - recently re-endorsed by Management Today as "jargon free and a wealth of practical and inspiring advice." Following a successful career which culminated in a board appointment with a major airline; this rapidly became a bestseller, and featured in the Business Book Bestseller Lists. Since then he has written a number of other bestselling books that have been published in 14 languages, including his What Customers Like About You (also from Nicholas Brealey Publishing) which has sold more than 10,000 copies.