HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads): Bonus Article: An Interview with Andris Zoltners

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Description

If you read nothing else on sales, read these 10 articles. We've combed through hundreds ofHarvard Business Reviewarticles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to:
Understand your customer's buying center
Integrate your sales and marketing operations
Assess your business cycle and its impact on your sales force
Transition away from solution sales
Leverage the power of micromarkets
Introduce tiebreaker selling and consensus selling
Motivate your sales force properly

Author Bio

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.Author social media/website info: hbr.org, @HarvardBiz