Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

(Paperback)

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Description

The bestselling guide to the high-stakes world of high technow in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.

Author Bio

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.