It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
(Hardback)
Publishing Details
It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
By (Author) Koen Pauwels
HarperCollins Focus
Amacom
4th July 2019
United States
Classifications
Professional and Scholarly
Non Fiction
658.83028554
Physical Properties
Hardback
240
Width 62mm, Height 93mm, Spine 11mm
1g
Description
In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data.
Did you know that your business already has the worlds greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels.
Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In Its Not the Size of the Data--Its How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance.
He then supplies a simple yet rigorous methodology that explains step by step how to:
- Gain crucial IT support
- Build a rock-solid database
- Select key leading performance indicators
- Design the optimal dashboard layout
- Use marketing analytics to improve decisions and reap rewards
There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Reviews
..".provides a wealth of information about managing and leveraging data...Essential and a must-read." --One Cause at a Time
"Pauwels takes the reader into the world of big data and marketing dashboards....illustrates in an easy understandable manner how any company can improve performances using marketing dashboards..." --Christian Reiners blog
Author Bio
Koen Pauwels is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University.
