Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle

(Paperback)

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Showing you that you dont need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attentionit boosts profits.
Introducing her invaluable Copywriters Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copyin ten easy steps. With real-world and fictitious advertising and marketing examples, learn the dos and donts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

Author Bio

Susan Gunelius has spent more than a decade developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. She is a freelance writer, copywriter and professional blogger on the topics of business, branding and marketing.