Lovemarks: The Future Beyond Brands

(Hardback)

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Description

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.

Author Bio

Kevin Roberts is CEO Worldwide of Saatchi & Saatchi, one of the largest and most successful creative branding organisations. Heading a team of more than 7,000 people he led Saatchi & Saatchi to become both Advertising Age and Adweek magazines' Global Agency Network of the Year in January 2003.