Make A Difference With Your Marketing: Teach Yourself

(Paperback)

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Description

Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country s most respected creative brand consultants, and currently works with some of the world s biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan s unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before!

NOT GOT MUCH TIME

One and five-minute introductions to key principles to get you started.

AUTHOR INSIGHTS

Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.

TEST YOURSELF

Tests in the book and online to keep track of your progress.

EXTEND YOUR KNOWLEDGE

Extra online articles at www.teachyourself.com to give you a richer understanding of marketing.

FIVE THINGS TO REMEMBER

Quick refreshers to help you remember the key facts.

TRY THIS

Innovative exercises illustrate what you ve learnt and how to use it.

Reviews

An excellent introduction - Marketing Direct

Author Bio

Jonathan Gabay s career spans three decades, during which time he has won several creative accolades, published books of international renown, and held several major marketing and advertising roles. He is on the core faculty of the world s biggest marketing training organization and is director of a creative marketing consultancy firm.