(Paperback, 10th Revised edition)

(Paperback)

A unique and definitive read on our "national passion"--buying stuff--and its consequences for American society, this landmark work of social criticism is sure to become the standard book on the subject.

(Hardback)

(Hardback)

This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget.

(Hardback)

(Hardback)

A reference for the consumer movement, this book sets out information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers.

(Hardback)

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

(Hardback)

An exploration of the use, types and applications of experiments in market research. This work explains that the primary reason that experiments are valuable to assist decision-making involves the concept of causality, a cause-and-effect relationship.

(Hardback)

Sales forecasts and market analyses are the cornerstones of the planning process, although these two tasks are usually performed by people with only limited training in either area. This book describes the key techniques for forecasting sales and analysing markets in a useful format.

(Hardback)

The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments.

(Paperback)

(Hardback)

Offers a new objective approach to monitoring the most important element of consumer behaviour: motives, and their related component, emotions.

(Hardback)

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

(Hardback)

Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis.

(Paperback)

Offers advice for handling consumer complaints, including writing letters, returning purchases, and drafting petitions.

(Hardback)

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

(Hardback)

The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it.

(Hardback)

This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.

(Paperback)

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

(Paperback)

A perfect tool for marketers and business owners that need to promote their company online.

(Paperback)

From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition.

(Hardback)

Using Secondary Data in Marketing Research discusses thoroughly the use of secondary data in marketing research. It explains the underlying reasons why secondary data are less expensive than primary data, the technology associated with secondary data, how to evaluate the quality of secondary data, and how to locate secondary data.

(Paperback)

Includes updated introduction with author's postcript, dated September 2011.

(Hardback)

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels.