How to Research Trends (Revised Edition): Move Beyond Trendwatching to Kickstart Innovation

(Paperback)

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Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe's Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

Interviews with professionals that provide insights on how to implement trends.

Various activities and tools to be used individually or in a team.

A dedicated chapter on how to set up your own trend practice within your organisation.

Author Bio

Els Dragt is an independent trainer, lecturer, researcher, and author with over 20 years of experience. Her main focus lies on human-centred innovation. She has published several research-related books, including "Dare to Ask" (BIS Publishers).