New Dimensions in Marketing/Quality-of-Life Research

(Hardback)

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A collection of carefully edited papers selected for their range and diversity of topics. Sirgy and Samli along with their contributors explore the latest measures and methods in QOL (quality of life) marketing research, the ways in which the QOL concept is embodied in various functional areas of the marketing enterprise and how it is appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students and marketing practitioners.

Author Bio

M. JOSEPH SIRGY is a consumer and marketing psychologist and Professor of Marketing at Virginia Tech. A leading scholar in the quality-of-life marketing movement, he is author of Cognition and Consumer Behavior (Praeger, 1983), Marketing As Social Behavior (Praeger, 1984) and Self-Congruity (Praeger, 1986). He is cofounder of the International Society for Quality-of-Life Studies and currently its executive director. A. COSKUN SAMLI is Research Professor of Marketing and International Business at the University of North Florida. Author or coauthor of more than 200 scholarly articles, Samli lectures extensively in Europe, Eastern Europe, the Middle East, and elsewhere. Among his previous books are Counterturbulence Marketing (1993), Social Responsibility in Marketing (1992), and Marketing and the Quality-of-Life Interface (1987). He is cofounder of the International Society for Quality-of Life Studies and is currently serving as the first president.