The Trend Forecaster's Handbook

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Description

The Trend Forecasters Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.

This how to book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players.Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.

Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.

Author Bio

Martin Raymond is a co-founder of The Future Laboratory. He regularly lectures at universities and commentates on trends and business for the BBC. He is a contributing editor for Wired UK, and a fellow of the Royal Society of the Arts. Martin has written several books including The Tomorrow People: Future Consumers and How to Read Them.