Marketing (Collins Business Secrets)

(Paperback)

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Description

The Marketing secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
Position your product for a target market
Build a brilliant marketing plan
Create stunning branded marketing materials
Use memorable publicity to build market interest
Take advantage of new technology

Author Bio

Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.