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Mass Advertising as Social Forecast: A Method for Future Research
(Hardback)
Publishing Details
Full Title:
Mass Advertising as Social Forecast: A Method for Future Research
Contributors:
By (Author) Jib Fowles
Publisher:
Bloomsbury Publishing PLC
Imprint:
Praeger Publishers Inc
Publication Date:
11th August 1976
Country:
United States
Classifications
Readership:
General
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
301.2973
Physical Properties
Physical Format:
Hardback
Number of Pages:
156
Dimensions:
Width 140mm, Height 216mm
Weight:
397g
Description
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.
Author Bio
les /f Robert /i Brent
