To view prices and purchase online, please login, or register for an account.
No BS Marketing to Seniors and Leading Edge Boomers
(Paperback)
Publishing Details
Full Title:
No BS Marketing to Seniors and Leading Edge Boomers
Contributors:
By (Author) Dan Kennedy
By (author) Chip Kessler
Publisher:
Entrepreneur Press
Imprint:
Entrepreneur Press
Publication Date:
13th November 2012
Country:
United States
Classifications
Readership:
General
Genre:
Fiction/Non-fiction:
Non Fiction
Main Subject:
Dewey:
658.8343
Physical Properties
Physical Format:
Paperback
Number of Pages:
240
Dimensions:
Width 158mm, Height 229mm, Spine 15mm
Weight:
377g
Description
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and market
Author Bio
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
