No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

(Paperback, 3rd Edition)

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Description

Internationally recognised 'millionaire-maker,' Dan Kennedy, invites readers to quickly learn to recognise, understand, and market to today's brand-conscious, affluent consumer an elite, consumer market that compromises 28% of the U.S. population and is currently in their peak earning and spending years.

In this new edition ofNo B.S. Marketing to the Affluent,Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples.

You'll also discover how to:

• Use 10 surprising emotional buy triggers the affluent find irresistible
• Stop selling products and services and learn how selling aspirations and emotional fulfilment is more profitable
• Use Kennedy's Million-Dollar Marketing System a step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• Apply the magic language of 'membership' to any business for the affluent...from pizza shops and medical practices to retail stores and pet hotels

Author Bio

Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEOs of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He resides in Phoenix, AZ.