No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich
(Paperback, Second Edition)
Publishing Details
No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich
By (Author) Dan S. Kennedy
Contributions by Nick Nanton
Entrepreneur Press
Entrepreneur Press
2nd April 2015
Second Edition
United States
Classifications
General
Non Fiction
Small businesses and self-employment
Market research
658.804
Physical Properties
Paperback
428
Width 153mm, Height 229mm
539g
Description
Entrepreneurs and small business owners are given a succinct, no B.S. education on today's affluent market. Kennedy groups the affluent into three segments -- the ultra-affluent, affluent, and mass-affluent -- and offers pragmatic sales strategies and tools guaranteed to cash in on each one. Case studies are sourced from hundreds of successful Glaz
Author Bio
Dan S. Kennedy is a strategic advisor, consultant, business coach, and editor of six newsletters, who directly influences more than one million business owners each year. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multimillionaire wealth. Based in Phoenix, he has shared the stage with super-entrepreneurs like Donald Trump, Gene Simmons, and Debbi Fields among others, while addressing audiences as large as 35,000. Nick Nanton, CEO of Dicks and Nanton Celebrity Branding Agency, is an Emmy Award--winning director and producer, recognized as the nation's leading expert on personal branding as Fast Company Magazine's Expert Blogger on the subject and lectures regularly on the topic at major universities worldwide. He lives in Winter Park, FL.
