Available Formats
No Nonsense: Attract New Customers: 100+ Ideas to Bring in More Customers
By (Author) Jerry R. Wilson
Red Wheel/Weiser
New Page Books,US
4th April 2021
United States
Tertiary Education
Non Fiction
Fitness and diet
658.812
Paperback
240
Width 127mm, Height 178mm
Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers.
"This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance
For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!
No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing resultsfast.
Wilson spent more than twenty-five years researching what his clientssmall and medium-sized businessesneed to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase.
How much could just one good idea be worth to you It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals Don't overlook the one good idea that could make your business a success!
Jerry R. Wilson was a successful businessperson, entrepreneur, professional business and marketing consultant, and accomplished professional speaker. He also authored Word-of-Mouth Marketing, which was the first book that focused on what is now called viral marketing. As a consultant, he assisted such companies as Firestone, Merchants Tire and Auto, and Ripley's Believe It or Not!, helping them rethink customer philosophies, service strategies, and practices